About Us

Ensure the peace of mind and protection of your loved ones

Canada Purple Shield® has been providing Canadians with peace of mind since 1963. We are underwritten by Assurant Life of Canada, one of the largest funeral funding companies in Canada. Our expert knowledge in funeral preplanning is backed by over 50 years of funeral industry experience. The Purple Shield Plan® is not only about preplanning and prepaying your funeral. It’s about peace of mind and security.

Canada Purple Shield® is also committed to educating our communities on their funeral options. We believe informed decisions are essential to providing our clients with the most meaningful funeral plans for their families. In this vein, we have implemented free, informational preplanning workshops across the Atlantic Provinces for interested groups, churches, clubs and communities.

We currently have over 175 agents and funeral home partners in Atlantic Canada. We work with your local funeral homes to provide you with all your funeral preplanning options. Contact us today for your free, personal consultation with one of our licensed advisers.

Canada Purple Shield® is underwritten by Assurant Life of Canada.


Assurant Life of Canada is part of the Assurant family. Assurant was founded in 1892 and is currently one of the largest companies in the world. We are a member of the Fortune 500 and the S&P 500, employing around 14,500 people. We’re highly rated by 3rd party agencies, with an “A” rating from A.M. Best, S&P and Moody’s.